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From Underdogs to Top Dogs – Celebrating Champions

Feb 8, 2018

Philly! Philly! In the far reaches of South Central New Jersey, the Philadelphia Eagles fans at Cajam Marketing are celebrating the team’s first Super Bowl victory.  DVRs are set for the victory parade today, and a Cajammer or two may take a longer than usual lunch break to catch a few minutes of the parade on TV.Minutes after the final whistle blew on Super Bowl Sunday and the Philadelphia area erupted into a huge street party, Cajam Marketing President Kathy Gould texted our team about the victorious Eagles and the parallels to our business model. Even during a Super Bowl celebration, Kathy’s marketing wheels are turning.

Underdogs Become Top Dogs

Who doesn’t like a good underdog victory story?  As e-commerce marketers, we root for the little guys and gals every day as they go up against the mighty Goliath, Amazon.com. Amazon has transformed the online marketplace faster than most could have imagined. One company, Amazon, grabbed an estimated 50% of all 2017 holiday retail sales.

We’ve seen e-retailers struggle in the wake of Amazon, but we’ve also seen some businesses evolve and strengthen their niche markets and bottom lines. In a small organization, it’s easier to be nimble, innovative and stealth. Just like the awe-inspiring “Philly Special” trick play, the small companies can catch the bigger companies by surprise.  The right marketing capitalizes on a small company’s strengths and tells a victory story.

“…A Team Can Make a Miracle”

In his victory speech, Philadelphia Eagles head coach Doug Pederson celebrates his team with his words, “An individual can make a difference, but a team makes a miracle.” This sentiment especially resonates with Cajam Marketing’s Kathy Gould. “At Cajam, we celebrate the team every day. At bigger agencies, frequent staff changes and turnover can disrupt the continuity and growth of an account. At Cajam Marketing, we are proud of our team’s tenure. Linda and I have over 50 years of combined experience. Our team members have all worked with us for more than a decade. When you work with Cajam Marketing, you get the stability of a real team — each of our team members is an expert in his/her speciality area, and we come together as a brain trust for your business,” says Gould.

Never Give Up

Even New England Patriots fans have been touched by Philadelphia Eagles quarterback Nick Foles’ personal journey to victory. In his post-game speech, Foles recounts how he almost quit. With the support of his teammates, and a lot of hard work and dedication, a second string quarterback triumphs in the biggest game of his career.  His story is inspiring on and off the field.  This message is especially important for small business owners. Smaller companies can feel overwhelmed, but with the right team around you and steadfast faith that hard work will be rewarded, the little guys and gals can triumph too.

Photo credit: This top dog has waited a long time to wear this Super Bowl championship hat. Thanks to Cajam Marketing friend Beth for sharing this photo with us. 

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