Summer Wrap Up: Google Advertising Enhancements

As the summer comes to a close, the Cajam Marketing team has been busy keeping track of Google’s advertising tool updates. Through the summer months, Google has been making changes to simplify ad management, and our search marketing team is on board with the improved solutions as we head into the holiday shopping season.

The Impact of Data Privacy on Facebook Advertising

Facebook is feeling the impact of its data privacy controversies. After recovering from a decline amid the Cambridge Analytica scandal earlier this year, Facebook stock took a hit last week. In fact, it posted the largest one-day loss in market value by any company in...

Yanny or Laurel? How Cajam Marketing Listens and Learns

The morning started like any other at Cajam Marketing: project updates, upcoming meetings and Philly sports team bragging or bashing (more bragging than bashing lately). We have all worked together for a while – some of us for over two decades, but who is counting –...

From Underdogs to Top Dogs – Celebrating Champions

Philly! Philly! In the far reaches of South Central New Jersey, the Philadelphia Eagles fans at Cajam Marketing are celebrating the team’s first Super Bowl victory.  DVRs are set for the victory parade today, and a Cajammer or two may take a longer than usual lunch...

The Best Recipe for a Successful Marketing Plan

As marketing professionals, we tend to look at everything through an advertising filter, even during our off-hours. For fun, we share great subject lines, take screenshots of eye-catching retargeting ads and watch full video ads on YouTube, even when we can skip the...

Cajam Marketing Receives Small Business Enterprise Certification

Cajam Marketing, based in Millstone, New Jersey, recently received certification as a New Jersey Minority and Women’s Small Business Enterprise.  As a local businesswoman, Cajam Marketing President Kathy Gould is proud of the SBE designation.  “We are honored to join...

Back to Basics: The Human Connection in Digital Marketing

At the risk of over-sharing, here’s a tidbit about Cajam Marketing: our marketing team often talks in song lyrics, and just about any topic can inspire a tune. A recent discussion involving lots of charts and acronyms like ROI and AOV called to mind Bruce...

Celebrating 16 Years: What We Have Learned About Marketing So Far

As Cajam Marketing celebrates its 16th year, our team reflects on the evolution of marketing and the lessons we’ve learned. In 2001, Amazon was still known as the largest river in the world. There was also an online book and music store called Amazon, where you could...

Amazon’s Market Share: Why Brand Marketing Still Matters to Retailers

With Amazon credited with about a third of U.S. online retail sales and estimated to contribute .51 cents of every dollar in U.S. e-commerce growth, (source: Internet Retailer) the relevance of brand - apart from the mighty Amazon® brand - may seem to be eroding....

When to Call in the Pros: Lessons in Marketing DIY

This marketing tip is inspired by a weekend endeavor involving a ski mask, baseball helmet, ladder, flashlight, can of Raid® and a six pack. As my husband fired up the grill for a relaxing weekend barbeque, he noticed a swarm of industrious carpenter bees buzzing...

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