The Best Recipe for a Successful Marketing Plan

As marketing professionals, we tend to look at everything through an advertising filter, even during our off-hours. For fun, we share great subject lines, take screenshots of eye-catching retargeting ads and watch full video ads on YouTube, even when we can skip the...

Cajam Marketing Receives Small Business Enterprise Certification

Cajam Marketing, based in Millstone, New Jersey, recently received certification as a New Jersey Minority and Women’s Small Business Enterprise.  As a local businesswoman, Cajam Marketing President Kathy Gould is proud of the SBE designation.  “We are honored to join...

Back to Basics: The Human Connection in Digital Marketing

At the risk of over-sharing, here’s a tidbit about Cajam Marketing: our marketing team often talks in song lyrics, and just about any topic can inspire a tune. A recent discussion involving lots of charts and acronyms like ROI and AOV called to mind Bruce...

Celebrating 16 Years: What We Have Learned About Marketing So Far

As Cajam Marketing celebrates its 16th year, our team reflects on the evolution of marketing and the lessons we’ve learned. In 2001, Amazon was still known as the largest river in the world. There was also an online book and music store called Amazon, where you could...

Amazon’s Market Share: Why Brand Marketing Still Matters to Retailers

With Amazon credited with about a third of U.S. online retail sales and estimated to contribute .51 cents of every dollar in U.S. e-commerce growth, (source: Internet Retailer) the relevance of brand - apart from the mighty Amazon® brand - may seem to be eroding....

When to Call in the Pros: Lessons in Marketing DIY

This marketing tip is inspired by a weekend endeavor involving a ski mask, baseball helmet, ladder, flashlight, can of Raid® and a six pack. As my husband fired up the grill for a relaxing weekend barbeque, he noticed a swarm of industrious carpenter bees buzzing...

Build Your Business With Data Analytics, the “Moneyball” Way

Based on numbers alone, a quick analysis of the total count of season tickets shared by Cajam Marketing staff members, the amount of ice cream cones consumed at Citizens Bank Park and the frequency of Snapchat stories involving the Phillie Phanatic directly correlates to the number of baseball fans on the Cajam Marketing team.

What Can Google Analytics Tell You About Your Business?

“What is “Googled” the most?” (Siri says “Lamar Odom” was Google’s top trending general search in 2015). Thanks to search tools, personal assistants like Siri, and apps like Shazam, we have the answers to every question imaginable, right at our fingertips.

During the workday, e-commerce store owners, managers and marketers expect this same instant gratification when presented with more pressing questions related to company performance and profitability. Read More >

Easy Tips to Build Customer Loyalty

Citing the challenges of creating customer loyalty in an online shopping ecosystem, Bryan Roberts, analyst at Kantar Retail, notes, “When my Mum was doing her Christmas shopping 30 years ago, the cost of her swapping retailers was a 90 minute drive. Now, the cost of switching retailers is a click of the mouse. Having a degree of emotional loyalty can count for an awful lot.”
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Holiday Season Ready: What Online Retailers Need to Know About Bing, Gemini and Other Marketing Changes

As the countdown to the busy online holiday shopping season begins, online retailers may need to freshen up their paid search and comparison shopping engine strategies. In the ever-changing search engine marketing landscape, we’ve recently seen significant changes in platforms, partnerships and ad products. Here is a short summary of what you need to know as you revamp holiday ad campaigns and allocate ad budgets.
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