Big Gains For Small Business: Celebrating Small Business Week

Big Gains For Small Business: Celebrating Small Business Week

By Abigail Urban, Guest Blogger and Cajam Marketing Intern

Celebrating Our Clients for National Small Business Week

Happy National Small Business Week from Cajam Marketing! National Small Business Week is dedicated to recognizing small business owners for their outstanding contributions. Cajam Marketing takes great pride in helping small businesses grow their brand both online and offline. To celebrate National Small Business Week, Cajam is featuring a few of its extraordinary clients.

Cyberweld

J.W. Goodliffe & Son was established during The Great Depression in 1938 as a welding supply distributor in New Jersey. In 2000, Cyberweld was created as the internet form of J.W. Goodliffe & Son and is now one of the largest online retailers of welding equipment in North America. Within the past twenty years, Cyberweld has sold reliable welding products to over 700,000 online shoppers.

Touchstone Home Products

Based in Exton, Pennsylvania, Touchstone Home Products designs and manufactures electric fireplaces, TV lifts, and TV cabinets. The company was founded in 2005 with the goal to create high-quality products at great prices. Touchstone’s electric fireplaces have natural-looking flames and can provide heat in any room. Its TV cabinets hide flatscreen TVs in a beautifully crafted wooden cabinet, while its TV lift mechanisms give customers the freedom to install a hidden flatscreen TV anywhere they would like.

Prior Service

Founder of Prior Service, Phil Bunte, failed to find a 9th Infantry Division shirt for his father’s friend who fought in the Vietnam War. His difficulty finding this shirt inspired him to make PriorService.com, a website that sells quality products for veterans and their families. The website’s mission is to honor veterans for their service and sacrifice.

Celebrating Women’s History Month With a Spotlight On Local Women-Owned Businesses

Celebrating Women’s History Month With a Spotlight On Local Women-Owned Businesses

It’s time to celebrate extraordinary women! March is Women’s History Month, which is a month dedicated to highlighting women’s vital roles in history and their contributions to society. Among the women who run the world are innovative business owners who help each other thrive in a male-dominated industry.

Cajam Marketing of Millstone Township, NJ  is a women-owned marketing agency celebrating its 20th anniversary in 2021. The ladies at Cajam Marketing make it their goal to support other women business owners and help them grow their brand. One of their exceptional clients is Crown Elevator & Lift Company, founded by AnnMarie Lucarella and based in Freehold, New Jersey.

Woman-owned Crown Elevator and Lift Company

Cajam’s CEO Kathy Gould shares, “We were so happy AnnMarie approached us to help her launch her new business. Armed with analytics and our nurturing style, we worked with AnnMarie to develop a strategy, build a website and grow Crown Elevator as a local go-to home elevator company. It’s been so rewarding to watch her company blossom into a trusted business for elevator installation, service and repairs.

NJ Minority and Women Business Enterprise

Crown Elevator & Lift Company is a New Jersey Minority and Women Business Enterprise (M/WBE) business that maintains and installs home elevators and accessiblity lifts. The New Jersey-based elevator company focuses on providing quality products and high-level customer service. It specializes in installing not only exterior and interior home elevators, but also dumbwaiters and accessibility lifts. Cajam Marketing has worked on Crown Elevator & Lift Company’s marketing since its launch in 2016.

Hard Work, Honesty and a Big Heart

Gould adds, “AnnMarie has succeeded because of her relentless hard work, honesty and her big heart.” Crown Elevator and Lift Company recently joined forces with other local businesses and NBC Network’s George to the Rescue to transform a three-story Victorian home in Ocean Grove, NJ into a wheelchair-accessible home for a very special lifeguard and his family. Learn more about this uplifting renovation

 

Crown Elevator helps George to the Rescue add accessibility to an Ocean Grove home

At left: AnnMarie Lucarella, owner of Crown Elevator and Lift Company joins forces with Baine Contracting, Tracy Pearce Interior Design, PDRDesigns Architecture LLC and the Jarmer family to transform a three-story Victorian home in Ocean Grove, NJ into a wheelchair-accessible home for a local lifeguard.

Gould, who helps to raise guide dogs for The Seeing Eye non-profit group in Morristown, NJ, shares AnnMarie’s work ethic and community focus. “When you do good, good comes back to you. That’s been the focus of Cajam Marketing for the past two decades. We genuinely care about the success of our clients.”

Cajam Marketing President Kathy Gould volunteers as a seeing eye puppy raiser

Cajam Marketing President Kathy Gould loves to grow businesses and nurture future seeing eye dogs.

For more information about home elevators, platform lifts and residential dumbwaiters in the New Jersey area, visit Crown Elevator & Lift Company.

2020: What We Have Learned So Far

2020: What We Have Learned So Far

After a busy December filled with 2020 business forecasts and holiday shopping wrap ups, the Cajam Marketing team celebrated the new year with a weekend spa retreat to recharge and refocus. As we breathed deeply in the eucalyptus sauna, quieted our minds in the reflective yoga classes and reconnected with nature on winter hikes, we had no idea what awaited the world in 2020.

Luck Favors the Prepared

By early February, discussions about COVID-19 and the impact on shipments from China crept into client calls. Because of good analysis and planning, our clients were in good shape. One client remarked on a weekly call, “Luck favors the prepared,” and in the months to follow, we’ve seen this wisdom at work.

Top Points for Agility

As a boutique marketing agency, we especially champion for small business owners. We cheer on these scrappy leaders as they battle for their chunk of the market share. As COVID-19 spread, we rolled up our sleeves and helped our small business clients capitalize on their nimbleness and creativity. Because of their dedication to their customers and ability to adapt quickly to changing customer needs, many of our clients are having their best returns ever. We continue to be inspired by the resolve and resiliency of these business leaders.

Apart, We Are Together

Despite working remotely, the Cajam Marketing team has really banded together in one mission to strengthen our clients in this current COVID-19 crisis. Fortified with lots of caffeine and the support of a few lap cats (and one Seeing Eye guide puppy), we continue to help our clients quickly react with paid search bid adjustments, COVID-19 web changes, email blasts, social posts and data analysis for new opportunities.

We are happiest when we can make a quantifiable difference, doing what we love:

“…They really care about my business and that shows every step of the way. I.e. at the beginning of the Pandemic in March 2020, Kathy called me with some ideas to keep our business afloat. This showed me how much she cared. I will be a client for life. That is for sure.”
MANI VAGHEDI, PRESIDENT, FRAMEDISPLAYS.COM

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Stronger As a Team

The first half of 2020 has reminded us of the things that matter most. We really are a family – not just our clients and staff – but the bigger world outside our home office windows. We do better when our best is for the greater good. At home and work, we all win with kindness and equal opportunity for all.

Most of the Cajam Marketing team is based in the Northeast, and our area was hit particularly hard in the early days of COVID-19. We have lost loved ones, and we have also celebrated coronavirus recoveries. This isn’t over – we are still in the midst of a pandemic – but the one thing we know for sure in 2020 is we truly are stronger together.

Summer Wrap Up: Google Advertising Enhancements

Summer Wrap Up: Google Advertising Enhancements

As the summer comes to a close, the Cajam Marketing team has been busy keeping track of Google’s advertising tool updates. Through the summer months, Google has been making changes to simplify ad management, and our search marketing team is on board with the improved solutions as we head into the holiday shopping season.

Google Simplified Solutions

Google rebranded and reorganized their advertising catalog to introduce simplified brands and solutions for advertisers and publishers. With the introduction of Google Ads, Google Marketing Platform, and Google Ad Manager, Google aspires to help clients of all sizes choose the appropriate solutions for their businesses.

Google AdWords Becomes Google Ads

Google Ads, formerly Google AdWords, will help us, as marketers, “connect with the billions of people finding answers on Search, watching videos on YouTube, exploring new places on Google Maps, discovering apps on Google Play, browsing content across the web, and more.”

The Single Solution Google Marketing Platform

Google Marketing Platform is the single solution that combines Google Analytics and DoubleClick Digital Marketing. This solution allows us plan, buy, measure and optimize digital media and customer experiences in one interface.

Google Ad Manager Unified Platform

Finally, Google Ad Manager creates a unified platform that melds DoubleClick for Publishers and DoubleClick Ad Exchange. Google states that the impetus behind this union was to allow publishers to manage their businesses more simply and efficiently.

The Cajam Marketing team works diligently to stay up-to-date on Google’s changes. These recent changes mean that Google is making their advertising tools easier to use and understand. Specifically, Google Ads now encompasses search, display, video, and apps. Google says these tools reflect everything offered today and where they are going in the future. That means more efficiency for Cajam and our clients.

The Impact of Data Privacy on Facebook Advertising

The Impact of Data Privacy on Facebook Advertising

Facebook is feeling the impact of its data privacy controversies. After recovering from a decline amid the Cambridge Analytica scandal earlier this year, Facebook stock took a hit last week. In fact, it posted the largest one-day loss in market value by any company in U.S. stock market history. No company in the history of the U.S. stock market has ever lost $100 billion in market value in just one day.

Diminishing revenue and user growth, along with a forecast from Facebook’s CFO that the decline would continue, triggered trading which resulted in the stock closing down 19% on Thursday, July 26th. MarketWatch called Thursday “the ugliest single-session decline since the company went public in 2012.”

U.S. and Canada Facebook Daily Usage Remains Unchanged

Regarding declining user growth, Facebook saw a decline in European users during the quarter as the European Union’s General Data Protection Regulation (GDPR) went into effect. Growth in the number of users who logged in daily declined during the quarter, but Facebook reports daily usage in its biggest markets, the U.S. and Canada remains unchanged.

Impact of Privacy Changes to Facebook Advertising

While Facebook started to make privacy changes in advance of the GDPR enactment, Mark Zuckerberg said that many of the GDPR required changes will be applied globally. This calls into question the impact of the privacy changes to Facebook Advertising.

Facebook historically used tools that let advertisers target users based on third party data. These “Partner Categories” which included offline purchase history, is now defunct in Europe and will soon be unavailable globally. Advertisers will only have access to their own data and the data Facebook collects.

What This Means For Facebook Advertisers

Despite the privacy changes for third party data, Facebook still has powerful first party data that allows targeting by demographic, region, and interests. These targeting options are ideal for local businesses to reach the community they serve. Facebook is also focused on gaining back revenue through SnapChat and Instagram advertising.

Cajam Marketing looks at all advertising avenues based on clients’ unique needs. Whether its offline efforts like print ads or mailers, testing, analyzing, and monitoring performance on tried and true platforms like Google Ads, or experimenting with newer platforms like SnapChat, Cajam will continue to follow the industry changes and trends and advise clients of the best channels for their advertising dollars.

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