Celebrating 16 Years: What We Have Learned About Marketing So Far
As Cajam Marketing celebrates its 16th year, our team reflects on the evolution of marketing and the lessons we’ve learned. In 2001, Amazon was still known as the largest river in the world. There was also an online book and music store called Amazon, where you could...
Amazon’s Market Share: Why Brand Marketing Still Matters to Retailers
With Amazon credited with about a third of U.S. online retail sales and estimated to contribute .51 cents of every dollar in U.S. e-commerce growth, (source: Internet Retailer) the relevance of brand - apart from the mighty Amazon® brand - may seem to be eroding....
When to Call in the Pros: Lessons in Marketing DIY
This marketing tip is inspired by a weekend endeavor involving a ski mask, baseball helmet, ladder, flashlight, can of Raid® and a six pack. As my husband fired up the grill for a relaxing weekend barbeque, he noticed a swarm of industrious carpenter bees buzzing...
Build Your Business With Data Analytics, the “Moneyball” Way
Based on numbers alone, a quick analysis of the total count of season tickets shared by Cajam Marketing staff members, the amount of ice cream cones consumed at Citizens Bank Park and the frequency of Snapchat stories involving the Phillie Phanatic directly correlates to the number of baseball fans on the Cajam Marketing team.
What Can Google Analytics Tell You About Your Business?
“What is “Googled” the most?” (Siri says “Lamar Odom” was Google’s top trending general search in 2015). Thanks to search tools, personal assistants like Siri, and apps like Shazam, we have the answers to every question imaginable, right at our fingertips.
During the workday, e-commerce store owners, managers and marketers expect this same instant gratification when presented with more pressing questions related to company performance and profitability. Read More >
Easy Tips to Build Customer Loyalty
Citing the challenges of creating customer loyalty in an online shopping ecosystem, Bryan Roberts, analyst at Kantar Retail, notes, “When my Mum was doing her Christmas shopping 30 years ago, the cost of her swapping retailers was a 90 minute drive. Now, the cost of switching retailers is a click of the mouse. Having a degree of emotional loyalty can count for an awful lot.”
Read more >
Holiday Season Ready: What Online Retailers Need to Know About Bing, Gemini and Other Marketing Changes
As the countdown to the busy online holiday shopping season begins, online retailers may need to freshen up their paid search and comparison shopping engine strategies. In the ever-changing search engine marketing landscape, we’ve recently seen significant changes in platforms, partnerships and ad products. Here is a short summary of what you need to know as you revamp holiday ad campaigns and allocate ad budgets.
Read more >
E-Commerce Marketing: Google and Mobile Holiday Season Strategies
Online merchants have long to-do lists to prepare for the busy make-or-break holiday shopping season. As you prioritize the tasks most likely to bring in conversions, optimizing your Google advertising should be at the top of the list. Here are three important questions that can help you get your Google holiday season strategy in order.
Read more >
Will Amazon Pay Per Click Ad Changes Affect Your eCommerce Holiday Plans?
For many diligent e-tailers who started preparing for the 2015 holiday shopping season before their 2014 holiday shipments left the warehouse, Amazon’s upcoming pay per click ad changes have derailed some planned holiday ad campaigns. Luckily, there’s still time for nimble, adaptable online businesses to switch gears and take advantage of new Amazon ad opportunities for the 2015 retail holiday season.
Read more >